Rhiana Barr is the Founder of Pinnacle Peak HR, an HR consulting and executive coaching  firm built on the belief that great HR strategy is business strategy. With more than two  decades of executive leadership experience, she partners with startups, private equity backed businesses, high-growth organizations, and multinational companies to build the  people infrastructure that drives sustainable performance. 

Known for combining executive-level strategy with practical operating discipline, Rhiana  helps organizations strengthen leadership, optimize talent, navigate change, and build  cultures positioned to scale. 

Before founding Pinnacle Peak HR, Rhiana served in Chief People Officer and senior HR  leadership roles across global organizations. At Snap Finance, a $2B fintech company, she  led a 50-person global HR organization spanning five countries and partnered closely with  the Founder and Board on growth strategy. At KushCo Holdings, she rebuilt the executive  team, transformed total rewards, and deployed strategies that contributed to a roughly  55% reduction in cash SG&A and the company’s first profitable period in three years, later  leading successful human capital integration through its merger with Greenlane Holdings.  Earlier in her career, she delivered transformational talent and organizational results at  organizations including Cetera Financial Group, Clearwater Paper Corporation, and Nestlé  USA. 

Today, Rhiana serves clients as a Fractional Chief People Officer, executive coach, and  trusted advisor on organizational design, leadership effectiveness, compliance, and talent  transformation. 

She holds an MBA from University of Phoenix and a BS in Business Administration, Cum  Laude, from DeVry University, where she also served as an adjunct professor teaching  business and management. She is a certified executive coach with advanced training in  leadership development, change management, and executive assessment. 

Outside of work, Rhiana is deeply committed to family and community. She enjoys  cheering on her three children from the sidelines, spending time outdoors, and embracing  every opportunity for adventure. She is also actively involved in PTA leadership and  volunteer efforts that support families, schools, and her local community.